I use generative AI every day in my business. It’s a core part of how I think, plan, create, and teach - especially when it comes to social media and marketing.
This page explains how I use AI, and where I draw the line.
I use tools like ChatGPT and Claude to:
- brainstorm ideas and angles
- create rough drafts and starting points
- organise thoughts and structure content
- reduce the mental load of repetitive or heavy tasks
AI helps me get past the blank page and focus on clarity, judgement, and decision-making.
AI doesn’t replace my thinking or my expertise.
Everything I publish, teach, or deliver:
- is reviewed by me
- is shaped by real-world experience
- reflects my professional judgement
AI supports my work. It doesn’t speak for me.
AI can be generic or just plain wrong.
That’s why I:
- don’t publish raw AI output
- don’t rely on AI for facts without checking
- apply my own experience and context to all final content
If something is shared as guidance or training, it reflects my knowledge and experience - not an automated response.
I don’t intentionally input sensitive or private client information into AI tools.
When AI is used to assist with client work:
- details are generalised or anonymised
- identifying information is removed
- the focus is on ideas, structure, or frameworks
Client trust matters more than speed.
For some online sessions, I use AI-powered tools like Zoom and Fyxer to record and transcribe conversations. This helps me stay focused during sessions, provide clearer follow-ups, and avoid missing important details.
Recordings and transcripts are used for session support and reference only. They’re not shared publicly and aren’t used for marketing without permission.
I also use AI tools like Fyxer to help manage my email inbox, such as sorting, prioritising, and drafting responses. These tools support efficiency, but I still read and respond to emails myself.
I teach business owners how to use AI in a way that supports their thinking rather than replacing it.
That means:
- using AI to handle the early, messy part of the work
- keeping their voice, judgement, and decisions front and centre
- understanding where AI helps and where it doesn’t
The goal is clarity and confidence - not handing the work over to a robot.
I’m open about using AI as part of how I work.
If you ever have questions about how AI is used in my business, products, or services, I’m happy to talk it through. Send me an email at [email protected]