THE NZ TRADIE'S SOCIAL MEDIA PLAYBOOK

Social Media for NZ Tradies

Get found and win better work without posting every day or living on social media.

What to post, when to post it and how to turn it into enquiries.

Developed specifically for NZ Builders · Electricians · Plumbers · Painters · Landscapers · Carpet Layers · Mechanics · Roofers · Tilers · Bricklayers

The truth about social media for Kiwi Tradies:

Word-of-mouth used to be enough. But here's what's changed: you're now losing work to people who aren't better than you - they're just more visible.

When someone needs a sparky in Napier or a builder in Tauranga, they're scrolling Facebook, asking in local groups, checking Instagram to see if you look legit.

If you're not there? Someone else is getting the call.

But most social media advice is useless for tradies. It's all about posting every day, being "authentic," chasing viral trends, or building a personal brand.

That's not what you need.

What you need is:

What actually gets you found by locals who need your work

How to look professional without fancy gear or hours of editing

What to say that gets people to get in touch

A simple routine that doesn't take over your life

That's what this playbook gives you.

Inside the playbook you'll find:

10 practical chapters that give you everything you need - no piecing together random tips from Instagram gurus or wading through generic American advice.

✓ How to set up your profiles so locals actually find you (including the simple tweaks most tradies miss)

✓ Exactly what to post - with simple formulas you can adapt every week
✓ How to write captions that build trust without don't feel awkward or pushy
✓ The organic reach strategy most tradies ignore (hint: it's not hashtags)
✓ How to turn posts into actual enquiries and bookings

Plus ready-to-use tools, templates and a weekly routine that takes 30-60 minutes - not hours.

This isn't theory or fluff. It's practical advice built specifically for trade businesses in New Zealand - by someone who's spent 7 years teaching Kiwi business owners what actually works.

Just NZ$37

This is for you if...

You know social media matters, but you're not doing it consistently (or at all)

You want to attract better customers - people who've already seen your work and trust you before they call

You don't know what to post or you second-guess everything before you hit publish

You need a system that's simple, sustainable, and doesn't turn you into a content creator

This is NOT for you if...

You're already crushing it on social media and getting plenty of enquiries

You think social media will magically fill your schedule overnight without any effort

Meet your SOCIAL MEDIA GUIDE

Hey I'm Jodine a.k.a. Social Smarty

I created this playbook because I've seen firsthand what makes tradies get stuck on social media - and more importantly, what actually helps them break through.

7 years helping business owners master social media
Worked with builders, electricians, plumbers, mechanics and tradies across NZ through workshops, training, and my membership community
Spoken at the 2025 Constructive Conference (national construction industry event) and to MTA (Motor Trade Association) members across the country

That's exactly why this playbook works. It's built from years of seeing what tradies actually struggle with - and what finally helps them get results.

Real feedback from real trade business owners:

These tradies have worked with me through workshops, training sessions, and 1:1 sessions. Here's what they said:

Frequently Asked Questions

Is this just for Facebook and Instagram?

Yes. Those are the two platforms that matter most for tradies in New Zealand. The playbook focuses on what actually works, not spreading you thin across every platform.

Will this work if I'm in a small town?

Absolutely. In fact, local Facebook Groups (covered in Chapter 8) are even more valuable in small towns where everyone knows everyone.

What if I've never posted anything before?

Perfect. This playbook starts from scratch - setting up your profiles properly, taking your first photos, writing your first captions. You'll know exactly what to do.

What if I'm already posting but not getting results?

This will show you what's missing - whether it's your setup, your content mix, how you're writing captions, or how you're following up on enquiries.

What if I don't have time to read a whole book?

It's designed to be scannable. Jump straight to the chapter you need - whether that's "what to post" or "how to get enquiries." You don't have to read it cover to cover.

Do I get updates if social media changes?

The core strategies (what to post, how to look professional, how to get enquiries) don't change. Platforms tweak features, but the fundamentals stay the same.

Do you offer a money-back guarantee?

If you read the playbook and it's genuinely not helpful, email me within 7 days and I'll refund you. No questions asked.

What if I have another question?

Email me at [email protected] and I'll get back to you personally!

Ready stop winging it?

For NZ$37, you'll learn what to post, how to look professional, and how to turn social media into actual paying customers.

No monthly fees. No ongoing costs. Just a one-time purchase that gives you the direction you need.

Only NZ$37

7-DAY MONEY-BACK GUARANTEE