
Build a content system in Claude that knows your business inside out, drafts like you, and turns one idea into a full set of content. My frameworks get built in so Claude uses them every time, and you learn to teach it any job you do over and over. Three weeks and you keep the whole thing for good.
NZ$697 / US$397 (or split over 2 payments)
Round one sold out.
This round is capped at 12, because everyone gets written feedback from me on the foundation they build.
Doors close 10pm Thursday 3 September (NZDT).
If designing graphics is the job you put off, this is the one for you. You don't need a designer's eye or hours in Canva. Claude's new design tool means you can hand that part over too, and I'll show you exactly how.
Enrol by 10pm Sunday 23 August and you'll get my full setup for making simple, on-brand graphics in Claude, so the bit you dread stops eating your afternoons.
The System drafts your words. This sorts your graphics. Join by Sunday and it's yours.
You open ChatGPT or Claude, type "write me a post about my new service," and what comes back is fine. Not good. Fine. So you reword it. Then reword it again. Twenty minutes later you've got a caption that's still not quite right, and you post it anyway because you need to get something out. Sound familiar?
One question, one answer, start again tomorrow. It forgets everything you told it last time. You lose the chat you needed and start from scratch. And because it doesn't know your business or your strategy, every post is a fresh negotiation to get something halfway decent.
So you copy and paste straight out of AI just to keep up, even though somewhere you know it isn't doing your business any good.
And underneath it all is that feeling you can't shake. You're always behind. There's always more you could be doing. Everyone else seems to have it sorted.
It's that nobody taught it your business, or taught you what your content is actually for.
Most "use AI for your socials" advice teaches you to write better prompts. That's not the gap. The gap is that you're asking one post to do every job at once. Sell, get seen, build trust, all in the same caption, because no one's shown you that different content has different jobs. So the AI gives you rubbish, just faster and nicely written.
It's Claude, set up properly for your business.
You build and install everything about who you serve, what you sell and how you sound, plus my content frameworks, so it knows what good social media looks like for a business like yours. Then it lives in your account, ready whenever you are.
Each week you open it, tell it what's going on, and it drafts your content. In your voice. Built on real strategy. In a fraction of the time it takes you now.
Knows your business, voice + offers
Drafts content that has a clear job
Turns one idea into a set of content
Lives inside your Claude account
Post or schedule for you
Make your photos or videos
Replace your eye before you publish
Connect to your other tools
You still bring the human bits and you still hit publish yourself, in whatever tools you already use. What changes is that you never start from a blank screen again and what you post actually has purpose behind it.
Great question! Here's my honest answer:
You explain your business from scratch every time
One post tries to do every job, so it does none well
Your work vanishes in a graveyard of old chats
Twenty minutes of fighting for an average caption
Already knows your business, voice and offers
Knows the difference between selling and being seen
Lives in one place you can always come back to
A genuinely good draft in a fraction of the time
You have an idea in the car.
Normally it disappears, or it becomes one post if you're lucky. With your System, that one idea becomes a full set of content across different formats, all from the same starting point. However often you sit down to do your content, whether that's weekly, fortnightly or once a month, it fills the set.

You build it at your own pace. Short lessons land each Monday, with a one-page checklist for every setup step, so you're never scrubbing through a video hunting for a button. Do it when your head's in the right place.
Twice we get on Zoom and I answer whatever came up, once at the end of week one and once at the end of week three.
And the step that usually goes wrong when people do this alone is covered.
At the end of week one you send me your Business Blueprint, and I read it and write you personal feedback before you install it. I do that myself, one by one, which is why there are only twelve spots.
A short video gets your Claude account ready, so week one begins with everyone set to build.
The foundation. Who you serve, what you sell, how you sound, and real examples of your own writing so Claude learns your rhythm instead of a description of it.
Send it to me by Friday and I'll write you personal feedback on what's missing and what needs more.
Live Q&A, Thursday 10 September, 12pm NZST / 10am AEST
Your Blueprint goes in so Claude checks it automatically, every time. Then my frameworks go in on top, and I teach the thinking behind them as we load them, so it drafts on real strategy rather than guesswork.
You'll also learn the habit of fixing the system itself instead of correcting the same mistake in every chat.
You build your repurposing flow, and one idea turns into a full set of content across your channels.
You build this one yourself. By the end of it you know how to teach Claude any job you do over and over, not just this one. Then we set up your weekly rhythm.
Live Q&A, Thursday 24 September, 12pm NZST / 10am AEST
Three focused weeks to build your system, with clear instructions and a real person available when Claude does something weird.
Short lessons and one-page checklists
New lessons open each week. Work through them at times that suit you, with a checklist for every setup step.
My personal review of your Business Blueprint
Send your Blueprint to me at the end of Week 1. I’ll review it and send you private feedback before you install it, so Claude starts with a clear picture of your business.
Two live Q&A sessions
Bring your questions, show me what Claude is doing and get help with anything holding up your build.
Three weeks of private group support
Ask questions as you work through the programme. I’ll reply within one business day, Monday to Friday.
My core Social Smarty Skills
Install the Skills I use for strategic social media content, then learn how to update them as your business changes.
Your own Repurposing Flow
Build, install and test a personalised Skill that helps you turn one good idea into a set of content for your different channels.
You’ll have 12 months’ access to the lessons and checklists. The system and Skills you install in Claude stay in your account.
By the end of Week 3, you’ll have tested the system using your own content and published one finished piece yourself.
NZ$697 or two monthly payments of NZ$348.50
US$397 or two monthly payments of US$198.50
If designing graphics is the job you put off, this is the one for you. You don't need a designer's eye or hours in Canva. Claude's new design tool means you can hand that part over too, and I'll show you exactly how.
Enrol by 10pm Sunday 23 August and you'll get my full setup for making simple, on-brand graphics in Claude, so the bit you dread stops eating your afternoons.
The System drafts your words. This sorts your graphics. Join by Sunday and it's yours.
You sit down to do your content. Maybe you're working your plan, maybe an idea just struck and you want to jump on it while you're excited. Either way, you open your System and you know exactly what to ask. There's a starting point waiting.
A few minutes later you've got a strong draft that sounds like you and actually has a purpose. You tweak it, you post it, you get on with your day. No blank screen. No twenty-minute wrestle. No posting something you secretly know is weak just to tick the box.
It won't save you a whole day a week, and I won't pretend it will. Realistically it's an hour or two back, every week, which adds up. But the bigger thing is the headspace.
You run your business and your social media, with no team to hand it to
You've tried AI and ended up frustrated, correcting it, or pasting content that doesn't sound like you
You feel like you're always behind, and you'd love that to stop
You know your subject inside out, but turning it into content defeats you
You copy and paste straight from AI just to get something posted, even though you know it's not your best
You'd rather build one real system you own than chase every new AI trick
You want done-for-you social media. I teach you to run your own.
You want advanced AI agent or automation training
You are looking for a tool to post and schedule for you, or create your images and videos. It drafts, you publish.

There are free videos on using AI for social media everywhere. Most are made by tech people teaching the tool. That's the difference that matters.
I've been using Claude in my own business for months. I've made real money using it to create content that sells. I've trained my own clients to do the same. I'm not a tech bro, I don't speak in jargon, and I'm not here to overwhelm you with everything AI could theoretically do.
I'm here to help you build one real system, hold your hand while we do it, and get it finished so you can use it every day. Plain language. Not too fast. Kind. More than 7 years teaching business owners exactly like you.
Round one is done and I'm collecting their feedback now.
In the meantime, here's what business owners say about learning with me:

"Jodine is no gatekeeper. She speaks in plain english, and makes it all make sense."
- Christy Bradley, Facestuff

"She broke things down in a way that made sense, gave great advice I could action straight away."
- Maxim Wines

"She makes everything feel clear, achievable and genuinely exciting. No tech overwhelm, just practical tools I can use straight away."
- Rachael, Lots of Baking Mixes
Starts Monday 7 September. Eleven spots left.
Doors close 10pm Thursday 3 September.
Both. The lessons are short videos released each Monday, so you build at your own pace with a checklist for every step. We get on Zoom twice, at the end of week one and the end of week three, and I answer whatever came up. Plus I write you personal feedback on your Business Blueprint.
No. This is built for people coming in fresh. We set everything up together, step by step, in plain English. If you can use email, you can do this.
No. One of the first things we do is go through your ChatGPT and pull out anything worth keeping, your brand notes, your bio, examples of your writing, the prompts you've refined. That becomes part of your Business Blueprint rather than getting left behind.
The programme is built around Claude because it's what I use and what I can teach properly, and because the things that make this work, skills and projects and a Blueprint that gets read every time, are what Claude does well. You'll need a paid Claude account, about US$20 a month. Whether you keep paying for both afterwards is up to you. Most people find they use one for content and stop paying for the other.
Yes, and that's the part we spend the most time on. We tune the voice using your own content until the drafts actually sound like you, not like generic AI.
No, and I wouldn't want it to. AI gets you the first 80%, you do the last 20%. Every draft gets your eye on it before it goes out. Your business still sounds like a human, because it is one.
Yes, you'll want the paid plan, about US$20/month. I'll show you exactly which one and how to set it up before we start. It's the only new tool you'll need.
Both are recorded and sent out. The lessons are pre-recorded anyway, so you're never behind. The one date that matters is the Friday your Blueprint is due, because that's what I'm reading.
You still post on social media, right? The System works for any small business. The strategy underneath works just as well for a builder or a bookkeeper as anyone else.
You keep your System and use it forever. If you'd like ongoing support and help as platforms change, the Social Smarty Society is there for that, but it's entirely optional.
Before anything else, you'll switch off the setting that lets Claude learn from your data. Paid plans don't train on your conversations, nobody can ask Claude about your business and get an answer, and no other user sees anything you put in. I'd still be careful with client financial information and anything personally identifying about your customers, and I'll show you exactly where I draw that line.
Email me at [email protected] and I'll get back to you personally!
Doors close 10pm Thursday 3 September (NZST)
NZ$697 or two monthly payments of NZ$348.50
OR
US$397 or two monthly payments of US$198.50
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