

The posts and stories that get people signing up, without being pushy about it. A live one-hour workshop for business owners who are building an audience on social, but not an email list.
10am NZST / 8am AEST, Thursday 24 September. Online. Replay sent to everyone.
Someone sees your post, likes it, maybe follows you. Then they scroll on and you have no idea who they were or how to reach them again.
You could have a few thousand followers and still have no way to contact a single one of them without paying a platform to show them something.
My own Facebook account was completely disabled for five weeks. No warning, no explanation, no one to call.
My email list was the one line to my audience Meta couldn't touch.
Most business owners already have people watching. What's missing is a reason to hand over an email address, and a post that actually asks.
That's what this hour is about. Not funnels, not tech setup, not another tool to learn. The content that turns a scroll into a sign-up.
You'll learn:
The three reasons people see your post and don't sign up, and how to fix each one. Hint: your freebie usually isn't the problem.
What to actually say, with real posts on screen, including one rewritten live so you can see the difference between describing something free and making someone want it.
How to use stories properly, including the link sticker most people are using in a way that quietly kills sign-ups.
The link-in-bio problem, why it costs you more people than you think, and the two ways around it.
How often you can point at the same thing before your audience gets sick of hearing about it, which is far more often than you'd guess.
Where all of this fits in your month, so asking people to sign up becomes part of your normal posting rhythm instead of another job on the list.
Twenty post angles and story prompts that get people onto your list, written for both service and product businesses. Not templates you have to fill in with your soul, just the angles, so you open it on a Tuesday morning and pick one.
You'll get it as a one-page PDF after the session, yours to keep.
You post consistently and have no idea whether any of it is doing anything.
You watched someone lose their social media account or get hacked and thought, that would be the end of me.
You've got a freebie, a newsletter or a sign-up offer sitting there that nobody joins.
You know you should be building an email list and you've been putting it off because it sounds like a big job.
You're after the tech build. This is about the content that drives sign-ups, not setting up your email platform or building funnel pages.
You already have a sign-up offer that's working and people joining every week.
✔️ A clear answer to what to post so people actually sign up, for both service and product businesses
✔️ The three reasons your sign-up posts get ignored, and how to fix each one
✔️ Stories done properly, link sticker included, so you stop losing people at the last step
✔️ A live rewrite on screen, one weak sign-up post turned into one that works
✔️ The one-page swipe file of post angles and story prompts
✔️ The replay to watch back as many times as you like

I'm running this workshop because the same thing keeps coming up with the business owners I work with. They're posting. They're consistent. And there's nothing at the end of it, no list, no way of reaching anyone, everything resting on a platform they don't own.
I learned that one the hard way when my Facebook account vanished for five weeks.
Why trust me?
7+ years helping business owners master social media, digital marketing and AI
Trained everyone from solo entrepreneurs to national marketing teams
Run a thriving membership community for small business owners
This is a brand new workshop but here are some words from real business owners who have attended previous workshops with me.
Yes. Plenty of people won't have one. You'll leave knowing what yours should be and what to say about it, and if you already have one we'll cover how to get people to it.
No. This is the social media side, the posts and stories that get people signing up. What happens after they hit subscribe is a different job and I'm not going to pretend to cover it in an hour.
Yes. Product businesses usually aren't offering a downloadable guide, they're offering first dibs, early access or a discount, and the posts look different. I run one service example and one product example through the whole session.
No.
Register anyway. The replay goes to everyone and it's yours to keep. A lot of people book knowing they'll watch it later.
This workshop is included in your membership. Check your emails or the Facebook group for your voucher code to register for free.
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